Thank you for your interest in this Cookie Policy and welcome to www.vmpersonaltraining.com. Our website uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to understand how our website is being used.

www.vmpersonaltraining.com is operated and maintained by VM Personal Training (“we”, “us”, “our”). If you want to contact us or have any questions, you can reach us using contact@vmpersonaltraining.com.

WHY DO WE HAVE A COOKIE POLICY?

This Cookie Policy sits in line with our obligations set out in NY’s statutory and common law privacy and consumer data protection provisions and the EU`s Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies namely Functional, Performance, Analytical and Advertising Cookies.

WHAT ARE COOKIES?

A cookie is a small text file that is sent to your device’s hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.

COOKIE ACCEPTANCE

By using our website after accepting the cookie notice that appears when you first visit our website, or by browsing our website, after having been presented with this notice, you agree to the placement of cookies on your device in accordance with the terms of this Cookie Policy.

HOW ARE COOKIES USED?

Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or, if they are subsequently updated, from the date of the update. Cookies can be divided into the following two broad categories:

• Technically necessary cookies (Essential)

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features.

• Technically non-essential cookies
  • Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around our website. The information collected does not directly identify visitors. We place these cookies to help us analyze that data.

• Marketing/Advertising Cookies

Marketing cookies help us provide you with personalized and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

THE COOKIES WE USE

We utilize the below mentioned cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience.

Google Analytics

We use Google Analytics, a web analysis service of Google. Google Analytics uses a specific form of cookie, which is stored on your device and enables an analysis of your use of our website. The cookies set by Google Analytics for measurement are different for each visitor (i.e. there is not a single Google Analytics cookie ID that is used on all sites using Google Analytics). The information about your use of our website generated by the cookie is generally transmitted to a Google server in the USA and stored there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data. In the configuration of Google Analytics, we ensured that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes.

In relation to the data transfer into the USA Google’s processing agreement for Google Analytics, can be read here. You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our Platform. For this purpose, Pixel Cookies collect and process information about visitors of our Platform and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted event data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.

Google Ads

We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing

We also use the remarketing functions of Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

HOW TO MANAGE COOKIES

In your browser

You also can manage your cookies preferences using the following links for some of the most popular internet browsers: Edge, Google Chrome, Firefox, Safari, Opera.

Cookie preference pop-up

We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them.

Advertising personalization or retargeting/tracking opt out

In addition, if you do not wish to participate in our advertising personalization or retargeting/tracking, you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices, the European Interactive Digital Advertising Alliance (Europe only), Google Ad Settings, Facebook Ad Settings, and  Instagram Ad Settings.

HELP AND COMPLAINTS

If you have any questions about this policy or the information we hold about you please contact us using contact@vmpersonaltraining.com.

CHANGES

The first version of this policy was issued on Monday, September 9th, 2024 and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date.